Free Download Marketing Analytics Mastery KPIs, Funnels & Revenue
Published 10/2025
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 7h 25m | Size: 2.98 GB
A hands-on guide to marketing analytics with Mixpanel, Google Analytics, and business case studies.

What you'll learn
Understand the fundamentals of marketing analytics and its importance in modern business
Learn the four types of analytics and how they apply to marketing
Explore how STP (Segmentation, Targeting, Positioning) and the 4Ps fit into analytics
Identify and analyze different types of marketing data sources
Master key product and marketing metrics used across industries
Understand and apply the AARRR (Pirate Metrics) framework
Learn to analyze user acquisition using real-world apps and examples
Break down and evaluate modern marketing funnels
Calculate and interpret Customer Acquisition Cost (CAC)
Measure CAC to LTV ratios and their impact on business growth
Perform hands-on exercises like funnel analysis, channel attribution, and A/B testing
Segment customers with RFM analysis for e-commerce and SaaS businesses
Understand ARPU, LTV, unit economics, and cost structures
Apply unit economics frameworks to marketplaces and SaaS companies
Learn the basics of normalization and campaign evaluation
Get hands-on training with Google Analytics and Mixpanel
Apply analytics through case studies in e-commerce and hospitality
Requirements
Basic understanding of marketing or business concepts
Familiarity with Excel/Google Sheets for handling data
Curiosity about how businesses measure growth and performance
No advanced statistics or coding required - all concepts are simplified
A computer with internet access to complete exercises and assignments
Description
In today's competitive world, marketing without data is just guesswork. The most successful businesses don't simply launch campaigns - they measure, analyze, and optimize every customer interaction to fuel growth and profitability. This is where Marketing Analytics comes in.This course is designed to give you a complete, practical journey through marketing analytics. You'll start with the foundations, then dive into advanced metrics, KPIs, and tools - and along the way, you'll apply your learning with hands-on exercises and real-world case studies.What You'll Learn in This Course1. Foundations of Marketing AnalyticsWhat marketing analytics is and why it mattersThe four types of analytics (descriptive, diagnostic, predictive, prescriptive)How STP (Segmentation, Targeting, Positioning) and the 4Ps connect with data-driven marketing2. Metrics and KPIsIntroduction to product and marketing metricsThe AARRR (Pirate Metrics) framework and how to apply itCase example: applying AARRR to a grocery delivery appDeep dive into metrics tracked by leading companies like Amazon, Netflix, and Uber3. User Acquisition and AwarenessBreaking down modern marketing funnelsKey cost-based metrics: Customer Acquisition Cost (CAC)Understanding the CAC to LTV ratioExploring TOFU, MOFU, BOFU for funnel design and optimization4. Hands-On ExercisesCampaign performance analysisCalculating CACFunnel analysis: impressions to signupsChannel attribution modelingSegmenting users by acquisition sourceA/B testing for landing pagesMeasuring the impact of discounts on acquisition5. Segmentation StrategiesThe four major types of segmentationIntroduction to RFM AnalysisAssignment: RFM analysis for e-commerceInterpreting and summarizing segmentation results for decision-making6. Revenue and MonetizationMetrics: ARPU, LTV, CACBasics of unit economics and cost structuresApplying unit economics to marketplacesCampaign evaluation and normalization7. Analytics Tools in PracticeGetting started with Google AnalyticsSetting up Mixpanel for SaaS and product analyticsFunnels, cohorts, and retention analysis in MixpanelHands-on insights from real SaaS applications8. Case StudiesDesigning a dynamic discounting strategy for an e-commerce platformBuilding a real-time pricing engine for a hotel booking appBy the end of this course, you won't just know what marketing analytics is - you'll know how to apply it to drive customer acquisition, retention, and revenue growth. Whether you're a student, a professional, or a business owner, this course will give you the skills, tools, and frameworks to thrive in a data-driven marketing world.
Who this course is for
Students studying marketing, business, or data analytics
Marketing professionals who want to build data-driven skills
Entrepreneurs aiming to optimize their customer acquisition and revenue
Product managers and growth hackers focused on metrics and KPIs
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引用:Rapidgator
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